TrendMD | Privacy Policy

Last updated: 13 August 2025

TrendMD LLC (“TrendMD,” “we,” “us,” or “our”) is committed to safeguarding your privacy. This Privacy Policy describes how TrendMD collects, uses, shares, retains, and protects personal information when you interact with our content recommendation services, including our content recommendation widgets displayed on partner publishers' websites and any related services we provide for academic and professional content distribution.

This Privacy Policy also explains your privacy rights and how you can exercise these rights, including your choices concerning the collection and use of your information. We have created this policy in alignment with applicable privacy laws and regulations as well as industry best practices.

We may periodically update this Privacy Policy. When we make material changes, we will provide clear notice by updating the "last updated" date at the bottom of this page and, if required by law, by additional means such as prominent notifications on our website.

A Note on Our Commitment to Privacy:

At TrendMD, protecting your privacy is central to everything we do. This Privacy Policy explains our practices and commitments to safeguarding your personal information. While we strive to align our policies with global privacy best practices and applicable laws, the inclusion or mention of specific privacy laws or regulations in this policy should not be viewed as an admission or acknowledgment that those laws necessarily apply to our operations. Regardless, our commitment remains the same—to handle your personal data responsibly, transparently, and securely.

1. What We Do

TrendMD provides content recommendation services designed to help readers discover relevant academic and professional content through personalized and contextual recommendations. Our services are primarily delivered via the TrendMD widget, a content recommendation tool integrated into partner publishers’ websites, allowing readers to find additional articles and resources based on their interests and browsing behavior.

When you visit a publisher's website using TrendMD, our widget may appear as a recommendation box suggesting related articles or research papers. Recommendations are generated through a combination of automated algorithms, user engagement patterns, and content analytics to enhance your browsing experience and connect you with content that aligns closely with your interests.

TrendMD also enables publishers, advertisers, and content sponsors to promote their content across our network, providing valuable insights and analytics about content engagement and performance. By offering these personalized content recommendations and promotion services, TrendMD supports publishers in expanding their reach, increasing reader engagement, and connecting advertisers and sponsors with relevant audiences in an effective and privacy-conscious manner.

This Privacy Policy describes how we handle personal data associated with our services, outlining clearly what information we collect, how it is used, the circumstances under which it may be shared, and how you can control the use of your personal data.

2. Information we collect

TrendMD collects information from various sources, including directly from website visitors (readers), our publishing partners, advertisers, and account holders. Below, we detail the types of personal data we collect and the ways in which we gather this information.

2.1 Information Collected from Readers (Website Users)

When you visit a website that displays the TrendMD recommendation widget, we automatically collect certain information through cookies and similar tracking technologies. This information is predominantly pseudonymous and does not directly identify you. It includes:

Device and Browser Information: Technical information about the device and browser you use to access our services, including your operating system, browser type and version, device type (e.g., desktop, tablet, smartphone), and other related technical identifiers.

IP Address and General Location: Your Internet Protocol (IP) address and an inferred approximate geographical location (e.g., city, region). This data enables us to serve region-specific recommendations and conduct analytics.

Browsing Activity on Partner Sites: Information about your browsing interactions on partner publisher websites. For instance, we collect data regarding pages or articles you view, recommendations you click on, timestamps of interactions, and referring URLs (the webpage that directed you to the partner site).

Unique Identifiers: A cookie ID or another randomized unique identifier assigned to your browser. This identifier allows us to recognize your browser across sessions, helping us remember your content preferences and browsing history. These identifiers do not include directly identifying personal information such as your name or email.

Optional Demographic or Profile Data: In some cases, you might voluntarily provide additional demographic or preference information to our publisher partners through registration or surveys. When shared with TrendMD, this data is usually hashed or anonymized, such as hashed email addresses or academic specialty preferences. TrendMD typically does not have access to information that directly reveals your real-world identity.

2.2 Information Collected from Publishers, Advertisers, or Account Holders

If you are a business partner (such as a publisher integrating our widget or an advertiser promoting content on our network), we collect certain personal and business-related information directly from you, including:

Contact and Account Information: Your name, business email address, phone number, organization details, and account login credentials for our online dashboard.

Payment and Billing Information: Information required to process payments, such as billing address, payment method details (e.g., credit card number, expiration date, banking information), and transaction history.

Communications and Support Interactions: Information provided through your communications with us, including emails, support tickets, inquiries, and any other communications relating to account management or service support.

2.3 Cookies and Tracking Technologies

TrendMD utilizes cookies, web beacons, pixels, and similar tracking technologies to collect the information described above. Cookies are small text files stored on your browser, enabling us to recognize your device and browser across sessions and partner websites. Our use of cookies includes:

Recognizing returning visitors and tracking browsing activity across our publisher network to deliver personalized or contextually relevant content recommendations.
Measuring the performance and effectiveness of recommended content and providing aggregated analytics to publishers and advertisers.
Remembering your opt-out choices, content preferences, or other personalization settings you have selected.

We also use third-party analytics providers, such as Google Analytics and Facebook Pixel, to collect information about your interactions with our services for analytics, marketing, and advertising purposes. Additionally, we may employ automated data scraping methods and tracking pixels to better understand content performance and user interactions across our partner sites.

You can control or opt out of cookies and other tracking technologies as detailed in Section 7: User Consent and Choices.

3. How We Use Your Personal Data

TrendMD uses the personal data we collect primarily to deliver, improve, and maintain our content recommendation services. Specifically, we process your information for the following purposes:

3.1 Providing and Improving Our Services

We use collected information—including browsing activity, device and browser details, and interaction data—to provide and enhance our content recommendation services. This information helps us improve the accuracy and relevance of content suggestions, optimize performance, and refine our algorithms based on user engagement and preferences.

3.2 Personalizing Content Recommendations

We analyze your browsing history, unique identifiers, general location, and demographic or preference data (if provided voluntarily) to personalize the content recommendations you see. Our system uses automated algorithms to segment users into groups based on shared interests and browsing behaviors, allowing us to tailor recommendations more effectively. However, TrendMD does not engage in automated decision-making that produces significant or legal effects on individual users.

3.3 Analytics and Performance Reporting

We aggregate interaction data—such as clicks, views, and other engagement metrics—to create anonymized performance reports and analytics. These insights assist our publishing partners, advertisers, and sponsors in evaluating content performance, identifying trends, and optimizing content strategies. Reports are provided in aggregate form and do not personally identify individual users.

3.4 Marketing and Advertising

TrendMD utilizes collected data through cookies, tracking pixels, and third-party analytics platforms (e.g., Google Analytics and Facebook Pixel) to market our services effectively and assess the effectiveness of our promotional activities. Additionally, we may use contact information collected from publishers, advertisers, and account holders to send service-related updates, announcements, promotions, and other direct communications pertinent to our business relationships.

3.5 Security and Fraud Prevention

We process personal data such as IP addresses, device identifiers, browsing patterns, and user interactions to ensure the security, integrity, and proper functioning of our services. This includes identifying and mitigating fraudulent behavior, such as automated bot traffic or malicious activities, that could negatively impact our users, partners, or overall network performance.

3.6 Administrative and Billing Purposes

We use personal information provided by publishers, advertisers, and other business partners—including contact details, payment information, and transaction records—for administrative tasks, billing, payment processing, customer relationship management, and responding to support requests. This data processing is essential for managing contractual relationships and fulfilling our obligations.

3.7 Legal and Regulatory Compliance

We may process personal data when required to comply with legal obligations, regulatory standards, court orders, or lawful requests from governmental authorities or law enforcement agencies. Additionally, we may use your data to enforce our own legal rights, address disputes, or protect the rights, property, or safety of TrendMD, our users, partners, and the general public.

4. Legal Basis for Processing

Where applicable privacy laws require us to have a legal basis for processing personal data, TrendMD relies on the following lawful grounds:

4.1 Consent

In jurisdictions where consent is legally required, we obtain your explicit or implied consent before collecting and processing your personal data through cookies, tracking technologies, or direct interactions. You have the right to withdraw your consent at any time, as described in Section 7: User Consent and Choices .

4.2 Performance of a Contract

We process personal information provided by our business partners (publishers, advertisers, and account holders) to fulfill our contractual obligations. This includes managing user accounts, processing payments, providing customer support, and ensuring effective communication related to the services we provide.

4.3 Legitimate Interests

We may rely on our legitimate interests in processing personal data when those interests are not overridden by your fundamental rights and freedoms. Legitimate interests pursued by TrendMD include:

Delivering and improving personalized content recommendations to enhance user experience.
Conducting analytics and aggregated reporting to optimize content performance.
Marketing our services effectively to existing and prospective business partners.
Ensuring the security, integrity, and stability of our systems and network.
Preventing fraud and abuse of our services.

4.4 Legal Obligation

We process personal data when necessary to comply with legal obligations, court orders, lawful requests from public authorities, or regulatory standards.

If you have questions or need further information regarding the specific legal basis applicable to particular data processing activities, please contact us using the details provided in Section 14: Contact Information .

5. Data Sharing and Disclosure

TrendMD respects your privacy and carefully manages the sharing of your personal information. We do not sell personal data for monetary gain to unrelated third parties. However, we may share personal information in specific contexts as detailed below:

5.1 With Partner Publishers

We share aggregated and anonymized analytics data with publishers who use our recommendation widget. This information may include general engagement metrics, such as the number of clicks, views, and referrals their content receives through the TrendMD network. Publishers do not receive personally identifiable information from TrendMD, except where explicitly agreed upon by the user or as detailed below (e.g., specialized sponsored campaigns).

5.2 With Advertisers or Sponsors

TrendMD provides opportunities for third-party advertisers or content sponsors to promote their materials across our network. When you click on sponsored content, advertisers receive aggregated, anonymized data, such as total clicks, general geographic regions of engagement, and broad demographic segments. In some specialized campaigns, such as "list-match" campaigns involving National Provider Identifiers (NPIs), advertisers may receive limited personal identifiers, provided explicitly through the client's pre-approved target lists. In these instances, such data sharing is governed by contractual agreements and is clearly disclosed to affected users.

5.3 With Service Providers

We share personal information with trusted third-party service providers who perform specific services on our behalf. These services include hosting and cloud storage, payment processing, analytics, customer support platforms, and security monitoring. Service providers are contractually obligated to protect your data, use it solely for purposes specified by TrendMD, and adhere to applicable data protection laws.

5.4 Within TrendMD Affiliates

Currently, TrendMD does not have subsidiaries, affiliates, or parent companies involved in data processing. Should this change, any sharing within affiliates will be governed by this Privacy Policy, and appropriate disclosures will be provided.

5.5 For Legal Reasons

We may disclose personal data when required by law, regulation, court order, or legitimate government request. This includes responding to legal processes, enforcing our Terms of Service, protecting our rights or property, and addressing security incidents or fraudulent activities. We carefully assess each request to ensure compliance with applicable laws and protect user privacy.

5.6 Business Transfers

If TrendMD is involved in a merger, acquisition, financing, due diligence, restructuring, or sale of assets, personal data may be transferred to the involved parties as part of the transaction. We will ensure that any recipient of your data maintains privacy protections equivalent to those outlined in this Privacy Policy. If significant changes occur regarding how your data is handled, we will provide advance notice and, if applicable, offer choices regarding your data.

5.7 Notice Regarding Sale or Sharing of Personal Information (California Residents)

Under the California Consumer Privacy Act (CCPA), California residents have the right to opt out of the sale or sharing of their personal information. TrendMD does not sell personal data in exchange for monetary compensation. However, we do share certain pseudonymous data for advertising and marketing purposes, which may be considered "sharing" under CCPA.

Do Not Sell or Share My Personal Information (California Residents): If you are a California resident and wish to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes, please follow the instructions provided in Section 7: User Consent and Choices .

For more information about your rights under California law, please see Section 8: Your Rights and Requests .

6. Data Retention

TrendMD retains personal data only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable laws and regulations. Our data retention practices adhere to industry best practices and relevant privacy legislation.

6.1 Browsing and Interaction Data

We retain data regarding your browsing activities, interactions with our widgets, and related identifiers (such as cookie IDs) for a period of up to 13 months from your last interaction with TrendMD services. This retention period allows us to provide accurate and personalized content recommendations based on your recent interests. After this period—or sooner if the data is no longer needed—we either securely delete the data or anonymize it by removing or irreversibly modifying unique identifiers.

6.2 Aggregate and De-identified Data

We retain aggregate and anonymized data indefinitely for analytical and historical research purposes. Aggregate data does not identify any individual user and poses no privacy risk. It is used to monitor long-term trends, improve services, and inform strategic business decisions.

6.3 Account and Contact Data (Business Partners)

For business partners (publishers, advertisers, and account holders), we retain your personal information, including contact details, account information, and transaction records, for as long as your account or contractual relationship remains active. After the termination or closure of your account or contract, we will securely delete or anonymize your personal information within a reasonable timeframe, unless we are required to retain it longer due to legal, financial, or regulatory obligations (such as maintaining financial records for tax and audit purposes).

6.4 Opt-Out Records

If you have opted out of certain data processing activities (such as personalized recommendations or direct marketing), we retain minimal data necessary to honor your opt-out preferences. Opt-out records, such as your cookie ID on a blocklist or email address on a suppression list, are retained indefinitely or until you explicitly revoke your opt-out preference. This retention ensures we continually respect your privacy choices.

6.5 Legal Requirements

We may retain personal data longer than the standard retention periods if required to do so by applicable law, court orders, regulatory requirements, or legal processes. Conversely, if the law mandates deletion or anonymization sooner, we will comply with such stricter legal requirements.

6.6 Data Retention Reviews

We periodically review our data retention practices to ensure compliance with applicable laws and industry standards, adhering to the principle of retaining personal data for the shortest time necessary to achieve our purposes.

If you have specific questions about our data retention practices or wish to request deletion of your personal data, please contact us as outlined in Section 14: Contact Information .

TrendMD values your privacy and strives to provide transparent choices regarding the use of your personal data. Below, we describe the consent mechanisms we use and explain how you can exercise control over your data.

7.1 Consent for Cookies and Tracking

In certain jurisdictions (such as the European Economic Area, UK, and Canada), we require your explicit consent before placing cookies or similar tracking technologies on your device. We partner with publishers to display cookie consent banners or similar notices clearly explaining the categories of data collected (e.g., analytics, personalized recommendations) and giving you the option to accept or reject such processing.

By continuing to interact with websites featuring the TrendMD widget after being presented with these consent options, you acknowledge and consent to data collection and processing as outlined in this Privacy Policy. You have the right to withdraw your consent at any time through the methods described below.

7.2 Opt-Out of Personalized Recommendations

You have the right to opt out of receiving personalized content recommendations based on your browsing history and inferred interests. Opting out will not eliminate recommendations entirely but will prevent TrendMD from tailoring content specifically to you. Instead, you will receive generic or contextually relevant suggestions.

You can opt out in the following ways:

Direct Opt-Out Link: Visit our Opt-Out Page to manage your preferences directly. When you opt out, a special "opt-out" cookie is placed in your browser to record your choice.
Browser Settings: Adjust your browser settings to block or delete cookies. Please note, deleting cookies may remove the opt-out cookie, requiring you to opt out again.
Industry Opt-Out Tools: TrendMD adheres to industry self-regulation for interest-based advertising. You can manage your opt-out preferences through industry platforms, such as:

Digital Advertising Alliance’s Consumer Choice Page (U.S. residents)
Digital Advertising Alliance of Canada (Canadian residents)
European Interactive Digital Advertising Alliance’s Your Online Choices (EU/UK residents)

7.3 Managing Email Communications

TrendMD occasionally sends communications to publishers, advertisers, and other business partners, including service announcements, updates, promotions, or newsletters. You can manage your email preferences by:

Clicking the " Unsubscribe " link provided at the bottom of promotional emails.
Contacting us directly at legal@trendmd.com to request changes to your communication preferences.

Please note, transactional communications related to active accounts or essential service updates will continue to be sent, as they are necessary to maintain our business relationships and service functionality.

7.4 Do Not Track Signals

Currently, TrendMD does not respond to browser "Do Not Track" signals in a standardized manner. We recommend using the opt-out mechanisms described above to control how your information is collected and used. Should TrendMD adopt new mechanisms for handling global privacy controls or similar signals, we will update this Privacy Policy accordingly.

7.5 Consent for Other Data Uses

If TrendMD plans to collect additional personal data for purposes not covered in this Privacy Policy—such as through surveys, new service offerings, or marketing initiatives—we will provide clear notice and, where required by law, obtain your explicit consent before collecting or processing this information.

TrendMD does not intentionally process sensitive personal data, such as data related to race, ethnicity, health, or political affiliation. If sensitive data processing becomes necessary, we will obtain your explicit consent or provide appropriate opt-out options as required by applicable laws.

If you have difficulty managing your consent choices or require assistance, please contact us using the details provided in Section 14: Contact Information .

8. Your Rights and Requests

TrendMD respects your privacy rights and provides you with mechanisms to manage your personal data. While certain rights described below may vary depending on your geographic location, we strive to extend these privacy protections broadly to all users wherever practical. We determine applicable rights using your IP address and similar technical information to infer your general geographic location. If you employ methods such as VPNs or other technologies that prevent accurate location determination, TrendMD may be unable to identify and apply location-specific privacy protections or rights accurately. Users who obscure their location bear responsibility for any limitations in accessing geographically applicable rights. Our description of these rights does not imply acknowledgment of applicability of any specific privacy regulation to TrendMD’s operations.

8.1 Right to Know and Access Your Information

You have the right to request details regarding:

The categories and specific pieces of personal data we hold about you.
Sources from which we collected your personal data.
Our purposes for collecting, using, or sharing your personal data.
Categories of third parties with whom we share your personal data.

Upon request, we will provide this information in a clear, structured, electronic format. To make a request, please refer to Section 8.9: Exercising Your Rights .

8.2 Right to Correct Your Information

If you believe any personal data we have about you is incorrect or incomplete, you can request that we correct or update it. Upon receiving your request, we will promptly review and address inaccuracies. Please contact us using the procedures described in Section 8.9: Exercising Your Rights .

8.3 Right to Delete Your Information

You may request deletion of your personal data we hold, subject to certain exceptions as allowed by law or operational necessity. Once we verify your request, we will delete or anonymize your data unless we are required to retain it for specific legal or business purposes.

Note that continued interaction with our services may result in new data collection. To prevent this, please use the opt-out methods detailed in Section 7: User Consent and Choices .

8.4 Right to Opt-Out of Data Sharing

In certain jurisdictions, users have a specific right to opt out of data-sharing activities for targeted advertising or similar purposes. Although TrendMD does not sell your personal information for monetary gain, we may share your information with advertising partners or for targeted advertising. You can opt out of such activities by visiting our Opt-Out Page or following the instructions in Section 7.2: Opt-Out of Personalized Recommendations .

8.5 Right to Restrict or Object to Processing

You have the right to object to or restrict certain types of processing, such as personalized recommendations or direct marketing. To exercise this right:

Opt out of personalized recommendations as described in Section 7.2: Opt-Out of Personalized Recommendations .
Contact us directly at legal@trendmd.com specifying your request.

We will comply with your request unless there is an overriding reason, such as a legal obligation or the necessity to defend against legal claims.

8.6 Right to Data Portability

You may request a copy of your personal data in a commonly used, machine-readable format or request that we transfer your data directly to another provider, where technically feasible and required by applicable law. This typically applies only to data provided directly by you or data generated through your interactions with our services.

To exercise this right, please contact us as detailed in Section 8.9: Exercising Your Rights .

8.7 Right to Withdraw Consent

If we rely on your consent to process your personal data, you may withdraw your consent at any time. Withdrawing your consent will stop future processing based on consent, but will not affect processing conducted before withdrawal.

To withdraw consent, please use the opt-out procedures outlined in Section 7: User Consent and Choices or contact us directly.

8.8 Automated Decision-Making

TrendMD uses automated algorithms to personalize content recommendations. However, these recommendations do not produce significant or legally binding decisions affecting you. If you have any concerns about automated recommendations, please contact us directly

8.9 Exercising Your Rights

How to Submit Requests

To exercise your privacy rights, you may:

Email us at legal@trendmd.com , specifying your request and providing relevant details.
Use any dedicated request form or portal we provide on our website.

Verification Procedures

To protect your privacy, TrendMD may verify your identity before responding to your request. Verification typically involves confirming details such as your cookie ID, IP address, email address, or recent interactions with our services. If we cannot verify your identity, we may request additional information or decline your request.

We aim to respond to all requests promptly and within reasonable timeframes established by applicable law. If more time is needed, we will inform you of the reason for any delay.

Using Authorized Representatives

In certain jurisdictions, you may appoint an authorized representative to submit requests on your behalf. Authorized representatives must provide proof of your authorization and sufficient verification of their identity. We may also require direct confirmation from you before processing the request.

If you encounter any difficulties or have questions about exercising your rights, please contact us using the information provided in Section 14: Contact Information .

9. International Data Transfers

TrendMD is headquartered in the United States and operates globally, serving users and working with publishers and advertisers in multiple jurisdictions, including Canada and Europe. Due to the international nature of our services, your personal data may be transferred to, stored, and processed in countries other than your country of residence.

9.1 Countries Involved in Data Transfers

Personal data collected through our services may be transferred and processed in the United States, Canada, Europe, or other locations where our service providers operate. The data protection and privacy laws of these countries may differ from those of your country.

9.2 Safeguards for International Transfers

TrendMD takes appropriate safeguards to ensure that international transfers of personal data comply with applicable privacy laws. Specifically:

Standard Contractual Clauses (SCCs): Where required under applicable law (e.g., the General Data Protection Regulation (GDPR) for transfers from the EU/EEA or the UK), we implement approved Standard Contractual Clauses or equivalent contractual measures designed to protect personal data in accordance with relevant standards.
Adequacy Decisions: We may transfer personal data to countries recognized by relevant authorities (such as the European Commission or UK government) as providing adequate protection for personal data. For example, transfers from the EU to Canada may be based on Canada's adequacy status.

9.3 Transparency and Your Rights

If you have questions regarding the international transfer of your personal data, or if you wish to obtain a copy of relevant transfer mechanisms (e.g., SCCs), please contact us using the details provided in Section 14: Contact Information .

10. Data Security

TrendMD is committed to safeguarding your personal data and implements appropriate technical, administrative, and physical security measures designed to protect against unauthorized access, disclosure, alteration, or destruction.

10.1 Security Measures We Employ

We maintain the following security practices to protect your data:

Encryption: We use industry-standard encryption protocols (TLS/SSL) to secure data transmission between your browser and our servers. Sensitive information stored within our databases is encrypted at rest.
Regular Security Audits: TrendMD conducts periodic security audits, vulnerability assessments, and continuous monitoring of our infrastructure to identify and mitigate potential security risks.
Data Minimization and Pseudonymization: We collect and retain only the minimum necessary personal data needed to operate our services effectively, thereby reducing exposure risks. Additionally, TrendMD employs pseudonymization, anonymization, and encryption techniques wherever practical to protect user privacy. While we strive to apply these techniques broadly, the specific application may vary based on practical and legal considerations, the type of data involved, and geographic location.

10.2 Incident Response Plan

While we maintain robust security measures, no system is completely secure. In the unlikely event of a data breach or security incident affecting personal data, TrendMD will promptly investigate, mitigate potential harm, and notify affected individuals and regulatory authorities where legally required. Notifications will be delivered primarily via email to the contact address you provided to us or through alternative direct communication methods. If no direct contact information is available, we may provide notification via public notice on our website or other indirect methods. We will also provide information and guidance on protective steps users can take in response to the incident.

If you have any security concerns regarding our services, please contact us immediately at legal@trendmd.com .

11. Children's Privacy

TrendMD’s content recommendation services are intended solely for academic and professional audiences aged 16 or older (or the applicable age of majority under local law). We do not knowingly collect or solicit personal data from individuals under 16 without verified parental consent.

If you are a parent or legal guardian and believe your child has provided personal information to us without your consent, please contact us immediately at legal@trendmd.com . Upon notification, we will promptly investigate and delete any personal data from minors found in our records.

12. Compliance and Accountability

TrendMD maintains a robust privacy compliance program designed to adhere to applicable privacy laws and industry best practices. We regularly review and update our privacy practices to ensure continued alignment with evolving legal requirements and user expectations.

12.1 Privacy Oversight and Accountability

TrendMD has appointed privacy oversight personnel responsible for ensuring compliance. All privacy inquiries and requests are handled by our internal privacy team, which can be contacted directly via legal@trendmd.com .

12.2 Privacy Training and Awareness

All TrendMD employees and relevant contractors who have access to personal data undergo periodic privacy and data security training. This training emphasizes the importance of data protection, the proper handling of personal data, and compliance with applicable privacy regulations.

12.3 Questions and Complaints

If you have any questions, concerns, or complaints regarding our privacy practices or this Privacy Policy, we encourage you to contact us directly. We are committed to addressing your inquiries promptly and resolving any issues to your satisfaction.

To submit questions or complaints, please use the contact information provided in Section 14: Contact Information .

12.4 Supervisory Authorities and Regulatory Contacts

You also have the right to lodge a complaint with relevant privacy supervisory authorities if you believe we have not adequately addressed your privacy concerns. Depending on your jurisdiction, the appropriate regulatory authority may vary:

European Union / European Economic Area (EEA): You may contact your national Data Protection Authority (DPA). A list of DPAs can be found here .
United Kingdom: Information Commissioner’s Office (ICO), www.ico.org.uk
Canada: Office of the Privacy Commissioner of Canada, www.priv.gc.ca
United States (California): California Attorney General’s Office, www.oag.ca.gov/privacy

However, we kindly request that you first reach out directly to TrendMD so we have an opportunity to address your concerns promptly.

13. Changes to this Privacy Policy

TrendMD may periodically update this Privacy Policy to reflect changes in our services, practices, technologies, legal requirements, or other operational reasons. We encourage you to periodically review this Privacy Policy to stay informed about how we handle your personal data.

When we make material changes to this Privacy Policy, we will:

Clearly indicate the effective date of the updated Privacy Policy at the bottom of this document by updating the "last updated" date.
Provide prominent notice on our website or services (e.g., through pop-ups, banners, or notifications) where required by law.
Seek your explicit consent to significant updates, if and where required by applicable law.

Your continued use of our services after the "last updated" date constitutes your acceptance of the updated Privacy Policy.

14. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance with privacy-related inquiries, please contact us using the details below:

Email: legal@trendmd.com

Mailing Address:

TrendMD LLC
Attn: Privacy Team
4023 Kennett Pike, Unit 50094
Wilmington, Delaware, 19807, United States
We strive to respond to all inquiries promptly and efficiently. Thank you for trusting TrendMD with your privacy.

Privacy policy