TrendMD drives a 15% increase in pay-per-view revenue for Clinics Review Articles
The Clinics’ monthly TrendMD budget produced a 15% year-on-year PPV lift and more than 5x return on investment
Past TrendMD case studies have highlighted how recommendation widgets increase overall readership and drive targeted journal traffic. Clinics Review Articles (CRA) wanted to understand whether those gains translate into monetizable results. After dedicating a monthly TrendMD budget to promoting pay-per-view titles, CRA recorded a 15% year-over-year PPV revenue increase and calculated a greater than fivefold ROI on their spend.
In January 2016, The Clinics began boosting their content with TrendMD. By September they compared aggregate PPV revenue to the same period in 2015, before TrendMD promotion. The TrendMD-enabled period outperformed by a full 15%, despite operating within the same publication calendar and marketing efforts elsewhere.
Traffic referred by TrendMD wasn’t just larger—it converted at a far higher rate. Nine percent of TrendMD-sourced visitors clicked through to purchase an article, turning discovery into direct PPV revenue. For a premium clinical resource, that purchase intent is a powerful complement to broader brand awareness campaigns.
Clinics Review Articles: a century of impact in medical publishing
Clinics Review Articles has served medical professionals for more than 100 years, providing concise reviews that help clinicians stay current and improve patient care. The series began in the early 1900s with the Clinics of North America, published by W.B. Saunders in Philadelphia. Today, nearly 60 Clinics titles cover surgery, medicine, dentistry, veterinary medicine, nursing, and more.
By tapping TrendMD’s cross-publisher network, CRA extends that legacy to new audiences who are actively reading related clinical literature. The recommendation engine identifies high-intent moments—when a reader is already engaged with a relevant article—and surfaces Clinics content that complements their workflow.
As publishers look for reliable ways to monetize digital readership, CRA’s experience shows how TrendMD can simultaneously grow traffic, improve engagement, and generate measurable revenue. A modest monthly budget yielded double-digit PPV gains and a meaningful return, proving that smart distribution directly supports business goals alongside mission-driven content.
